The most impressive part about the Movember campaign at PepsiCo is the speed at which it has grown. We have found a campaign that is more than just having a little fun growing facial hair; we have found a campaign that is rooted in something common to all of us – the need for a healthy lifestyle. It is a safe environment for us to exchange jabs and shots at each other’s mustaches, but in the end, it allows us to be more open about the importance of our health now, and in the future.
Our success is based upon a three pillared strategy:
1. Awareness – Leverage the right internal methods of communication so that everyone in the company has an opportunity to participate
2. Participation – Ensure all communication is easy to read and shows employees exactly how to sign up for a PepsiCo Movember team
3. Fundraising – With many different fundraising efforts happening throughout the year at PepsiCo, Movember provides a new and fun way to reach out to family, friends and coworkers to raise money
Let's Change the Face of Men's Health using the Power of the Mo!
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