Student loan debt (SLD) is a national headline issue that is impacting many Americans who have chosen to pursue their post-secondary education. King Entertainment Group Inc., (KEG) also known as Knowledge Inspires Notable Giving is a 501c3 organization that has a solution in combating this crisis. Our organization was created to provide financial assistance to individuals who struggle with repaying their student loan debt.  Paying it forward by way of proceeds obtained from popular-demanded benefit concerts and other entertainment events is the strategy KEG has adopted in pursuing its mission of enabling individuals to have a degree and be student loan debt free.